In an interview with MCV, Bethesda’s VP of marketing Pete Hines said that they can’t rely on people’s love of previous Doom titles to sell games.
“We are going to have to prove that this is something that’s going to be fun and different that you need to pay attention to. That has to be our default position, we can’t be: ‘It’s Doom. Of course you’re going to play it.’ But that just makes us work harder,” said Hines. “We are going in as if we need to prove ourselves all over again. We have no free passes. Nobody will assume this is going to be awesome.”
But Bethesda is confident of their ability to jump-start an older IP thanks to their recent experience with Wolfenstien. “It went really well. If there’s one disappointment, it’s the number of people saying: ‘I am surprised how good it is.’ Because I tried for a very long time to tell people that this is not just another shooter. It’s good that it was better than people expected, but I’m like ‘I did tell you. I wasn’t bullshitting.'”
Very little is even known about Doom 4. Even the name “Doom 4” is a placeholder name until the actual title is announced. But it’s sure to be packed to the gills with guns, explosions, and hellspawn.